Analytics

The Analytics page rolls up subscription and revenue activity so you can answer “is the publication healthy?” without exporting CSVs.

Time range

Pick a range from the header — 7d, 30d, 90d, or 12m. Every chart and KPI on the page is recomputed for the selected window.

What the page shows

MRR — monthly recurring revenue across active subscriptions, plotted over time
Active subscriptions — count of currently active subscriptions
Churn rate — percentage of subscriptions cancelled in the period
Revenue — gross revenue collected in the period (from paid invoices)
Trial metrics — trials started, converted, and churned

Common actions

Switch the time range to compare short-term spikes against the longer trend.
Hover any chart for the exact value at a date.
Cross-check Analytics against Subscriptions and Invoices when a number looks off — those pages are the row-level source.

Data freshness

Analytics is computed from your local database, which is in turn synced from Stripe. If a number looks stale, run Sync from Stripe on Subscriptions or Invoices, then reload Analytics.

API reference

The same metrics are available programmatically:

GET /api/v1/admin/analytics/mrr
GET /api/v1/admin/analytics/churn
GET /api/v1/admin/analytics/revenue
GET /api/v1/admin/analytics/trials

See the REST API endpoints reference.