WordPress

This guide walks through building a WordPress plugin that gates posts by category, checks access from the browser using the Latch API, shows a paywall card when access is denied, and tracks pageview events. The plugin uses only the publishable key — no server-side SDK required.

Open in Dashboard

Jump directly to the matching dashboard area while you follow this guide.

Products Paywalls API Keys

Prerequisites

• A running WordPress site
• A running Latch instance
• A product with a paid price
• A metered paywall rule matching your premium post URLs
• A publishable key (pk_...)
• your Latch API configured to allow requests from your WordPress origin

If you haven’t done these yet, follow the Quickstart first.

Step 1: Prepare WordPress

Make sure your WordPress site is installed and that you can add a custom plugin to wp-content/plugins.

Step 2: Create the plugin

Create the following file structure inside your wp-content directory:

wp-content/
  plugins/
    latch-wordpress-demo/
      latch-wordpress-demo.php
      assets/
        latch-wordpress-demo.js
        latch-wordpress-demo.css

Plugin PHP file

wp-content/plugins/latch-wordpress-demo/latch-wordpress-demo.php registers settings, adds a settings page, enqueues the JS and CSS on single post pages, passes config to the JS via wp_add_inline_script, and wraps article content with containers for the meter banner and paywall card.

<?php
/**
 * Plugin Name: Latch WordPress Demo
 * Description: Minimal Latch integration for premium WordPress posts.
 * Version: 0.0.1
 */

if (!defined('ABSPATH')) {
    exit;
}

function latch_demo_register_settings() {
    register_setting('latch_demo', 'latch_demo_api_url');
    register_setting('latch_demo', 'latch_demo_publishable_key');
    register_setting('latch_demo', 'latch_demo_subscribe_url');
    register_setting('latch_demo', 'latch_demo_premium_category', array(
        'default' => 'premium',
    ));
}
add_action('admin_init', 'latch_demo_register_settings');

function latch_demo_add_settings_page() {
    add_options_page(
        'Latch',
        'Latch',
        'manage_options',
        'latch-demo',
        'latch_demo_render_settings_page'
    );
}
add_action('admin_menu', 'latch_demo_add_settings_page');

function latch_demo_render_settings_page() {
    ?>
    <div class="wrap">
        <h1>Latch Settings</h1>
        <form method="post" action="options.php">
            <?php settings_fields('latch_demo'); ?>
            <table class="form-table" role="presentation">
                <tr>
                    <th scope="row"><label for="latch_demo_api_url">API URL</label></th>
                    <td><input class="regular-text" id="latch_demo_api_url" name="latch_demo_api_url" type="url" value="<?php echo esc_attr(get_option('latch_demo_api_url', 'https://your-latch-api.example.com')); ?>" /></td>
                </tr>
                <tr>
                    <th scope="row"><label for="latch_demo_publishable_key">Publishable key</label></th>
                    <td><input class="regular-text" id="latch_demo_publishable_key" name="latch_demo_publishable_key" type="text" value="<?php echo esc_attr(get_option('latch_demo_publishable_key', '')); ?>" /></td>
                </tr>
                <tr>
                    <th scope="row"><label for="latch_demo_subscribe_url">Subscribe URL</label></th>
                    <td><input class="regular-text" id="latch_demo_subscribe_url" name="latch_demo_subscribe_url" type="url" value="<?php echo esc_attr(get_option('latch_demo_subscribe_url', home_url('/subscribe'))); ?>" /></td>
                </tr>
                <tr>
                    <th scope="row"><label for="latch_demo_premium_category">Premium category slug</label></th>
                    <td><input class="regular-text" id="latch_demo_premium_category" name="latch_demo_premium_category" type="text" value="<?php echo esc_attr(get_option('latch_demo_premium_category', 'premium')); ?>" /></td>
                </tr>
            </table>
            <?php submit_button(); ?>
        </form>
    </div>
    <?php
}

function latch_demo_enqueue_assets() {
    if (!is_single()) {
        return;
    }

    $post = get_post();
    if (!$post) {
        return;
    }

    $premium_slug = get_option('latch_demo_premium_category', 'premium');
    $is_premium = has_category($premium_slug, $post);

    wp_enqueue_style(
        'latch-wordpress-demo',
        plugin_dir_url(__FILE__) . 'assets/latch-wordpress-demo.css',
        array(),
        '0.0.1'
    );

    wp_enqueue_script(
        'latch-wordpress-demo',
        plugin_dir_url(__FILE__) . 'assets/latch-wordpress-demo.js',
        array(),
        '0.0.1',
        true
    );

    $config = array(
        'apiUrl' => get_option('latch_demo_api_url', 'https://your-latch-api.example.com'),
        'publishableKey' => get_option('latch_demo_publishable_key', ''),
        'subscribeUrl' => get_option('latch_demo_subscribe_url', home_url('/subscribe')),
        'isPremium' => $is_premium,
        'postId' => (string) $post->ID,
        'postTitle' => get_the_title($post),
        'canonicalUrl' => get_permalink($post),
    );

    wp_add_inline_script(
        'latch-wordpress-demo',
        'window.latchWordPressDemo = ' . wp_json_encode($config) . ';',
        'before'
    );
}
add_action('wp_enqueue_scripts', 'latch_demo_enqueue_assets');

function latch_demo_article_wrapper($content) {
    if (!is_single() || !in_the_loop() || !is_main_query()) {
        return $content;
    }

    return '<div class="latch-demo-article" id="latch-demo-article">' . $content . '</div><div id="latch-demo-meter"></div><div id="latch-demo-paywall"></div>';
}
add_filter('the_content', 'latch_demo_article_wrapper');

Key points:

• The script and stylesheet are only enqueued on single post pages (is_single()).
• isPremium is determined by whether the post has the configured category slug.
• The config object is injected as window.latchWordPressDemo before the main script runs.
• The the_content filter wraps the article body and appends #latch-demo-meter and #latch-demo-paywall containers.

Plugin JavaScript

wp-content/plugins/latch-wordpress-demo/assets/latch-wordpress-demo.js handles anonymous identity, event tracking, access checks, meter rendering, and paywall rendering.

const config = window.latchWordPressDemo || {};
const STORAGE_KEY = "latch_wordpress_demo_anon_id";

function getAnonymousId() {
  let id = localStorage.getItem(STORAGE_KEY);
  if (!id) {
    id = crypto.randomUUID();
    localStorage.setItem(STORAGE_KEY, id);
  }
  return id;
}

async function trackEvent(eventType, properties = {}) {
  if (!config.publishableKey) return;

  try {
    await fetch(`${config.apiUrl}/api/v1/events`, {
      method: "POST",
      headers: {
        "Content-Type": "application/json",
        "X-API-Key": config.publishableKey,
      },
      body: JSON.stringify({
        events: [
          {
            eventType,
            properties,
            anonymousId: getAnonymousId(),
          },
        ],
      }),
    });
  } catch {
    // Ignore tracking errors in the demo plugin.
  }
}

async function checkAccess() {
  if (!config.publishableKey) {
    return { granted: true, reason: "error_fallback" };
  }

  const params = new URLSearchParams({
    url: config.canonicalUrl || window.location.href,
    anonymousId: getAnonymousId(),
  });

  try {
    const response = await fetch(`${config.apiUrl}/api/v1/access/check?${params}`, {
      headers: { "X-API-Key": config.publishableKey },
    });

    if (!response.ok) {
      return { granted: true, reason: "error_fallback" };
    }

    return response.json();
  } catch {
    return { granted: true, reason: "error_fallback" };
  }
}

function renderMeter(result) {
  if (result.meterRemaining === undefined) return;
  const meter = document.getElementById("latch-demo-meter");
  if (!meter) return;

  meter.innerHTML = `
    <div class="latch-demo-meter-banner">
      <span>${result.meterRemaining} free premium post${result.meterRemaining === 1 ? "" : "s"} remaining.</span>
      <a href="${config.subscribeUrl || '#'}">Subscribe</a>
    </div>
  `;
}

function renderDenied(result) {
  const article = document.getElementById("latch-demo-article");
  const paywall = document.getElementById("latch-demo-paywall");
  if (!article || !paywall) return;

  article.classList.add("is-latch-preview");
  paywall.innerHTML = `
    <section class="latch-demo-paywall-card">
      <p class="latch-demo-paywall-label">Premium post</p>
      <h2>${result.paywallRule?.action?.message || "Subscribe to continue reading"}</h2>
      <p>This WordPress demo keeps checkout on your server. Connect the button to your own checkout flow.</p>
      <a class="latch-demo-button" href="${config.subscribeUrl || '#'}">Subscribe</a>
    </section>
  `;
}

async function init() {
  await trackEvent("pageview", { path: window.location.pathname, postId: config.postId });

  if (!config.isPremium) {
    await trackEvent("article_view", { postId: config.postId, premium: false, granted: true });
    return;
  }

  const result = await checkAccess();
  renderMeter(result);

  if (!result.granted) {
    renderDenied(result);
  }

  await trackEvent("article_view", { postId: config.postId, premium: true, granted: result.granted });
}

init();

Key points:

• Fail-open pattern: if the API is unreachable or returns an error, checkAccess returns { granted: true, reason: 'error_fallback' }. This ensures readers are never locked out by an infrastructure failure.
• Anonymous identity: a random UUID is stored in localStorage and sent as anonymousId with events and access checks. This is how Latch tracks metered usage per visitor.
• Events: POST /api/v1/events with the X-API-Key header set to the publishable key.
• Access check: GET /api/v1/access/check with url and anonymousId as query parameters and the X-API-Key header.
• Meter banner: rendered when meterRemaining is present in the access response, showing remaining free views.
• Paywall card: rendered when granted is false, truncating the article with a CSS class and displaying a subscribe prompt.

Plugin CSS

wp-content/plugins/latch-wordpress-demo/assets/latch-wordpress-demo.css handles the meter banner, paywall card, and article truncation styles. You can customize these to match your theme.

.latch-demo-meter-banner,
.latch-demo-paywall-card {
  border-radius: 22px;
  border: 1px solid rgba(15, 34, 53, 0.12);
}

.latch-demo-meter-banner {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  margin: 1.25rem 0;
  padding: 0.95rem 1.15rem;
  background: #173450;
  color: #fff;
}

.latch-demo-meter-banner a {
  color: #ffd7c0;
}

.latch-demo-article {
  position: relative;
}

.latch-demo-article.is-latch-preview {
  max-height: 18rem;
  overflow: hidden;
}

.latch-demo-article.is-latch-preview::after {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 7rem;
  background: linear-gradient(180deg, rgba(248, 244, 237, 0), rgba(248, 244, 237, 1));
}

.latch-demo-paywall-card {
  margin-top: 1.5rem;
  padding: 1.5rem;
  background: linear-gradient(140deg, rgba(255, 249, 244, 0.96), rgba(245, 250, 255, 0.96));
}

.latch-demo-paywall-label {
  margin: 0 0 0.5rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 0.72rem;
  color: #8b4a27;
}

.latch-demo-paywall-card h2 {
  margin: 0 0 0.75rem;
}

.latch-demo-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.8rem 1.2rem;
  border-radius: 999px;
  background: #b5562a;
  color: #fff;
  text-decoration: none;
}

Step 3: Activate and configure

1. In the WordPress admin, go to Plugins and activate Latch WordPress Demo.
2. Go to Settings > Latch.
3. Set the following:
   • API URL: your Latch API base URL
   • Publishable key: your pk_... key from the Latch dashboard
   • Subscribe URL: your checkout page URL
   • Premium category slug: premium

Step 4: Create content

1. Go to Posts > Categories and create a category called premium.
2. Create a few posts — assign the premium category to the ones you want gated.
3. Create at least one post without the premium category as a free article.

Step 5: Configure CORS

Your Latch API must allow requests from the WordPress origin used by your site.

Step 6: Verify the flow

1. Open a free post — it should render normally with no access check.
2. Open a premium post — the first few visits should be granted (metered), with meterRemaining shown in the meter banner.
3. After exceeding the meter limit, the article should be truncated and a paywall card shown.
4. Check the Latch dashboard — events should appear in the overview counters.

How it works

• The plugin only runs on single post pages (is_single()).
• It detects premium posts by checking if the post has the configured category slug.
• The JavaScript uses only browser-safe publishable-key endpoints (GET /api/v1/access/check and POST /api/v1/events).
• Checkout is handled by your server (where the secret key is safe) — the subscribe button links to your own checkout flow.
• Metered rules track views per anonymous visitor per URL pattern using a rolling 30-day window.

Notes

• Keep the subscribe URL pointing to your own checkout flow. The demo plugin links to it but does not implement checkout itself.
• Soft paywall rules return granted: true — inspect paywallRule in the access response if you want to show a prompt for soft rules.
• The URL strategy matters: keep premium URLs predictable so your Latch paywall rule matches them easily (e.g. URLs containing /premium/ or a specific category path).
• For production, consider caching the access check result briefly to reduce API calls.

Note

Category-based gating works well for a minimal WordPress setup because it does not require custom post types or additional plugins.